Get your sales team members back on track

Improving Team Performance

How I can work with your sales team to improve their performance

Sales Training

With over 15 years of dedicated experience in learning and development, with a special focus on elevating sales teams, I am equipped to empower your sales force to reach peak performance levels.

My expertise spans across both B2B and B2C environments, ensuring a versatile and comprehensive training approach tailored to your needs

I offer specialized training in leading sales methodologies, including:

  • Consultative Selling
  • Solution Selling
  • Challenger Sale
  • Sandler Selling System
  • SPIN Selling

Beyond these methodologies, my training programmes also delve into essential sales skills such as:

  • Effective opening techniques
  • Strategic negotiation tactics
  • Effective objection handling
  • Dynamic presentations and demos
  • Expert closing strategies

Furthermore, I guide teams in crafting compelling sales personas and constructing actionable sales playbooks, setting the stage for sustained success and growth.

Coaching

Training in isolation often falls short of its goals. Transforming the behaviour of your sales team is a journey, not a sprint.

The key to securing new abilities, insights, and methods lies in coaching. This process involves a collaborative review of sales calls and pitches, pinpointing areas for improvement at each step.

However, coaching sessions should go beyond being a critique of the salesperson’s performance. They also represent a valuable opportunities to celebrate successes, reinforcing effective sales behaviours.

I advocate for the GROW coaching model for its simplicity and intuitive nature, which streamlines and amplifies the coaching experience.

GROW encapsulates:

  • Goal: Define your objectives for each coaching encounter.
  • Reality: Assess the current situation and its effect on sales performance.
  • Options: Explore strategies to alter the present dynamics and enhance results.
  • Way Forward: Determine actionable steps to achieve your goals, setting the stage for future sessions.

Coaching is not a one-time event but a continuous journey of development. I'm committed to guiding your leadership team in becoming proficient coaches.

It's crucial to avoid transforming coaching sessions into a litany of grievances. Focusing on a singular improvement area enables sales professionals to witness tangible progress, fostering a positive attitude toward coaching. This approach ensures a constructive and growth-oriented environment for all involved

Sales Team Skills Development

Mastering sales techniques is just the beginning of creating a high-performing team.

Your team's success hinges on a diverse set of skills and continuous development. As an accredited member of both the Chartered Institute of Personnel and Development (CIPD) and he Learning and Performance Institute (LPI), I am equipped to offer a full range of development solutions to elevate your organisation.

Training should be a strategic tool, completely linked and aligned to your organisation's goals. Every training outcome must propel your team toward achieving these objectives. Any training program not aligned with your organization's ambitions is a missed opportunity for growth.

With versatility in training modalities, including one-on-one sessions, workshops, classroom settings, and virtual online environments, I adapt to meet your needs in the most effective way possible.

Here’s a glimpse at what i offer:

  • Leadership training that covers motivation, time management, giving feedback, and more.
  • Comprehensive onboarding and induction programmes.
  • Exceptional customer service training.
  • Sales enhancement strategies (refer to the information opposite).

Ready to transform your team's capabilities? Click the button below to explore how we can tailor training that aligns with your aspirations.

FAQs

Find out more about my training style and programmes

My learning programmes are designed with your organisation’s unique challenges in mind. While our online courses provide a solid foundation, you might find greater value in a solution that’s customized to meet your specific needs.

I'm committed to crafting affordable, impactful training programmes that are a perfect fit for your organization.

Absolutely! I’ve spent 15 years designing impactful learning programmes, drawing valuable lessons from both triumphs and setbacks along the way.

Collaboration is key to our success. I'm here to dive deep into your goals, ensuring we're on the same page. Together with your team, we'll ensure the learning programme not only aligns with your objectives but also resonates and effectively engages.

Whether it's a single workshop, a suite of workshops, an online course, or a combination of both, I’ll tailor each learning programme to fit your needs. Our aim is to create something that’s not just educational, but transformative.

Linking the learning program to your Key Performance Indicators (KPIs) is crucial to this. This connection allows us to measure the program's effectiveness directly against the growth and performance of your organisation. Our goal is to empower you with a program that not only educates but also transforms your team and business.

In my experience, it's always prudent to pinpoint the exact issue before crafting and implementing any training solutions.

More often than not, I've encountered scenarios where the perceived issue, let's call it X, was actually a misdiagnosis of the real challenge, Y. Naturally, any training developed to tackle X would miss the mark, leading to wasted resources and valuable time.

The concept of a training needs analysis might have a bad reputation, largely due to the extravagant expenses incurred by large training firms to identify your training requirements. However, a certain level of problem verification is indispensable. My approach involves immersing myself within the sales team, observing and questioning them. This method not only sheds light on the actual issue, but also informs the tailored training solution I subsequently design.

By establishing a rapport with the team, I'm able to refine the training content, ensuring that the exercises and case studies in our workshops are not just relevant, but deeply resonant with the unique ethos of your organisation.

I believe a trainer should be a facilitator not an instructor – you are empowering participants to cross the bridge and make the changes they need to.

The trainer is NOT someone who tells people how to do their jobs.  People are unique and it’s this uniqueness that makes them who they are.  So a good trainer embraces the individuality of each person. It's this very uniqueness that shapes their potential for growth.

In a training session, the trainer will not be telling people what to do. Instead, they will be using the training activities to show them how to do things differently.  This emphasis on ‘doing’ rather than ‘telling’ is crucial for meaningful learning experiences.

Moreover, the onus of change rests with the participants. A trainer telling salespeople to change the way they do things is just asking for them to not do it (and therefore wasting your training budget).  But, you design the workshop to show them why the change works and how they can incorporate into how they work, they'll much more inclined to make the behaviour change you need them to.

With over a decade and a half of expertise, I've built up a large ‘toolkit’ of methods and approaches, empowering groups of any scale:

  • Individualized Coaching - Tailoring our sessions to meet your unique personal and professional growth needs;
  • Collaborative Workshops - Guiding project management teams through brainstorming sessions to unearth innovative solutions;
  • Large-Scale Training - Offering comprehensive instructional experiences for entire teams or organizations;

Whether it's through face-to-face engagements or virtual platforms like Zoom — or a blend of both for unparalleled flexibility — I'm equipped to meet you where you are.

Over the years, I’ve built up a broad range of proven strategies, dynamic exercises, and bespoke program designs. This ensures that every training session is not only conducted with utmost professionalism, but is also guaranteed to achieve its objectives.

A typical workshop unfolds with a clear, yet dynamic structure:

  • Introduction - we kick off with an engaging case study to breathe life into the topic, helping participants understand the direct impact of the training on their roles;
  • The first activity is designed to help participants' understand where they are in relation to the core learning objective, fostering an awareness of the development they need to take during the workshop as no one is the same;
  • We then delve into the theoretical underpinnings of the desired behavioural transformation, setting the stage for practical application in the next activity;
  • The second activity translates theory into practice, as participants actively work on the targeted change;
  • A reflective activity follows, deepening the understanding of the behavioural shift through further theoretical insights;
  • The third activity cements the behavioural adjustment;
  • Finally, a comprehensive reflection ties all elements of the workshop together, reinforcing the learning journey.

This streamlined approach is adaptable to any training requirement, emphasizing the importance of practically applying new skills so that the learning outcome is effectively taken onboard by participants.

The truth is, there's no magic formula for perfect training outcomes - and it would be wrong to claim otherwise.

However, what I can promise is a commitment to tailor the training to meet your specific goals, ensuring we identify and address the core issues before developing and rolling out a solution that not only educates but also actively engages your team.

In any programme that is aiming to change behaviours within a sales team, it's crucial for participants to have the chance to practice the new behaviours in a supportive environment. This hands-on experience is essential for embedding these behaviours, so they're not left behind in the training room and never used again. To reinforce this change, incorporating follow-up coaching sessions can be incredibly effective.

Moreover, flexibility is key. As your training programme progresses, we'll continuously fine-tune it to keep it aligned with your objectives, ensuring we're always moving in the right direction together.

 

Absolutely!

I am proud to hold the CIPD Certificate in Training Practice (Level 3), which has equipped me with a foundational understanding of L&D essentials. This includes the training cycle, conducting thorough training needs analysis, using diverse training techniques, and confidently navigating challenges within the training environment.

Further advancing my expertise, I've completed the CIPD Level 5 Diploma in Learning and Development. This advanced credential sharpened my skills in strategically linking and aligning training initiatives with the overarching goals of an organisation. This ensures that learning and development efforts contribute directly to achieving business objectives, fostering a culture of continuous improvement and strategic growth.

A typical workshop unfolds with a clear, yet dynamic structure:

  • Introduction - we kick off with an engaging case study to breathe life into the topic, helping participants understand the direct impact of the training on their roles;
  • The first activity is designed to help participants' understand where they are in relation to the core learning objective, fostering an awareness of the development they need to take during the workshop as no one is the same;
  • We then delve into the theoretical underpinnings of the desired behavioural transformation, setting the stage for practical application in the next activity;
  • The second activity translates theory into practice, as participants actively work on the targeted change;
  • A reflective activity follows, deepening the understanding of the behavioural shift through further theoretical insights;
  • The third activity cements the behavioural adjustment;
  • Finally, a comprehensive reflection ties all elements of the workshop together, reinforcing the learning journey.

This streamlined approach is adaptable to any training requirement, emphasizing the importance of practically applying new skills so that the learning outcome is effectively taken onboard by participants.

All workshops will be accompanied by appropriate materials to help them in their work,

This may include:

  • Handouts
  • Recordings
  • Access to software
  • Micro-website

This will be discussed as part of the scoping session and 

Case Studies

Phil's previous projects

Phils Projects - Case studies of projects I've undertaken in the past - Leadership Development Program

Leadership Development Program

Design and deliver of a leadership development programme aimed at all levels of the leadership team in order to improve leadership skills and break the leaders out of learned behaviours:
  • 8 workshops covering a range of topic areas including: What is a leader?, Time Management, and Performance Management.
  • Trainer acted as facilitator - each workshop was very much a chance for discussion and sharing of experience and best practice. 
  • Each workshop had 'take aways that they team would report their progress back on in the next session
  • The workshops contains 3 learning outcomes that were backed up by activities to secure learning and ensure that the leaders began to use the techniques in their days-to-day work
Results:
  • Improved confidence within the newer leader cadre.
  • Sharing of knowledge and skills across the leadership team leading to more consistent management.
  • Improved feedback from team members with the quality of 1-2-1s and appraisals improving. 

 

 

Phils Projects - Case studies of projects I've undertaken in the past - Effective training programme for new sales booking system

Effective training programme for new sales booking system

In 2011, a new software system (Atex AdBase) was implemented across a department of 200 individuals - 3 legacy systems were integrated into 1 new system with different individuals having to be trained on different aspects of the system.
  • I developed a specific training programme for each type of user.
  • Each programme consisted of classroom based workshops followed by a series of practical sessions
    to prepare users for ‘go live’.
  • 1-2-1 training was given to any user experiencing particular difficulties.
  • The software was still in development when training commenced so any changes were incorporated into the training process.
Results:
  • On ‘go live’, all orders were processed successfully and all users were able to use the new software.
  • No monetary discrepancies between systems during switchover.
  • Customers noticed an improvement in customers service as queries were answered quicker. 
Phils Projects - Case studies of projects I've undertaken in the past - Sales Academy: Streamlining the Path to Excellence and Ongoing Growth for Sales Experts

Sales Academy: Streamlining the Path to Excellence and Ongoing Growth for Sales Experts

Development of a 'Sales Academy' consisting of a a newly designed  induction programme and a brand new ongoing development programme for all salespeople within the team:
  • The Sales academy aims to develop product knowledge and sales techniques on an ongoing basis for Salespeople starting from induction but continuing as they grow into their role.
  • For the first time at the client, training outcomes and development areas were modelled using sales data such as conversion rates and call scoring forms.  
  • To offer further support, a new coaching programme was developed to underpin the programme and assist Team Managers in the development of their team.  
  • Development of communities of practice to share knowledge between team members.
Results:
  • Massively improved conversion rates with new starters reaching higher conversion rates quicker than peers who were not part of the new induction programme
  • Improved product knowledge and
  • Development of a learning culture where all levels of the sales team are supported by some development. 
Phils Projects - Case studies of projects I've undertaken in the past - Successfully training out a complex customer service process update

Successfully training out a complex customer service process update

In April 2016, a training intervention was required to update contact centre staff providing pensions advice to employers to implement large numbers of legislative changes and website updates to reflect the new legislative flexibilities.  There was also a language change required to make the changes more understandable for clients. 
  • A 3-hour briefing ahead of the changes with all contact centre staff members incorporating information about the legislative changes, demonstrations of the online updates and role-play practice of the new language changes.  
  • Delegates were given ‘factsheets’ to refer to when on the phone. 
  • On ‘go live’ all staff members were sent an interactive email updating them on the change.
Result:
  • The client and senior management impressed with how smoothly go-live went
  • Quality scores, customer feedback and client reporting indicated how well informed the contact centre staff are following the changes
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